Our Story
At Rhubaia, we are reshaping the fashion landscape for a conscious, interconnected world. Based in Calgary, Alberta, Canada, our founders' vision was to merge sustainability and smart-tech to pioneer fashion: integrate AI, design, and eco-friendly materials to foster mindful self-expression while safeguarding the planet.
What do we do?
Sustainable
Sustainable style: Better for you, better for the planet.
Virtual Closet
Try digital looks before buying, organize outfits & share closets with friends and family.
Hybrid Fashion
Each piece exists physically & digitally offering a low waste, hybrid fashion experience.
Your Smart Fashion Closet — Coming soon to mobile
Style smarter with AI-powered outfit ideas, virtual try-ons, easy closet uploads, and seamless sharing with friends—all in one beautiful app.